Marketing can be a daunting task, and for many businesses, spending big on marketing is often met with hesitation. The reason for this is simple:
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If small- to medium-sized companies are lucky enough, there comes a day when the C-suite decides that, in order to break through to the next
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When the recession alarm sounds, the first thing we do is trim our expenses. What makes the cut are the essentials and the exceptions. If you find your team feeling a bit paralyzed in determining how to remain vital to your customers, take advantage of our six-step fool-proof marketing plan based on consumer behavior during recession-fearing economies.
