In 2021, the new owners of D&B Sales were referred to Creative Cat to help them build a website that would better represent the company’s uniqueness, capabilities, and enhancements that were made under new ownership. Specifically, they wanted the site to resonate with their audience, and showcase the expansive list of products and services, ultimately capturing more regional market share. Coming from a disappointing and dishonest marketing partnership, D&B owners mentioned additional needs but wanted to begin with just the website build to ensure trust and a well-fit partnership.
Focusing first on the website strategy, Creative Cat landed on a high-energy design aesthetic through bold colors and patterns to resonate with D&B’s car enthusiast audience. Complementing the design with copywriting, high-energy headlines were created and supporting copy took on a professional, enthusiastic tone. Throughout the site, supplied photography was added to showcase work the owners display with pride. Upon the launch of the website in early 2022, the owners, finally feeling confident with their digital presence and having trust in Creative Cat’s team, launched an SEO campaign to improve the company’s organic search with the highest-priority keywords, increase traffic to the new site, and drive contacts.
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