Hassett Designs, formally called Woodland Designs, was founded by Réne Hassett in 2013. In 2018, Réne reached out with a concern. She expressed her intuition that the branding of Woodland Designs was holding her back from growth opportunities. As she put it, her work was on par with her reputable competitors, but her brand and marketing materials were missing the mark to prove that fact. Because online search is her leading acquisition mode, René’s vision was to re-vamp her brand and then move into digital marketing tactics to capture ideal leads.
Creative Cat completed a brand development package, beginning with foundational work. Our team took Réne through a series of discovery sessions to uncover her company’s unique positioning, value propositions, and brand communication. It became clear that Réne’s 30+ years of experience, artistic talent, and sophisticated approach to her service were not in alignment with her current company’s image. This called for a complete overhaul with her company name, logo/Iconography, coloring, and Typography. After 16-months, in the fall of 2019 we were proudly able to introduce Hassett Design alongside Réne, her friends, and family at a hugely successful brand reveal event. Now, Hassett Designs is focusing on new business opportunities, working with Creative Cat on an SEO campaign to drive traffic to the site and increase contact conversions.