Northeast Indiana Talent Attractions, Inc. (NEITA) was established in 2018 when Lynn Reecer, founder, saw the need for higher-end recruitment and concierge services to help major regional companies acquire top-tier, out-of-town candidates. When NEITA turned to Creative Cat in 2019, the company was fully operating in its first year and experiencing immediate success. Seeking to take things to the next level and achieve their expansion goals, the company’s leaders Lynn Reecer and Karen McMahon, sought strategic positioning and supportive marketing material to capture partnership opportunities with Northeast Indiana’s largest, most reputable companies.