Transformation Furniture’s marketing team came to Creative Cat for strategy and design support for a newly launched recoverable product, the Pivot Chair. The goal was to create a digital, brochure-like tool for Transformation Furniture’s sales team to land a massive opportunity.
Working alongside Transformation Furniture’s marketing team, Creative Cat worked to create a high-quality landing page to communicate the product’s features. To achieve this, Creative Cat developed a conversion-driven layout with strategic messaging. From there, Creative Cat coordinated a studio photography and videography session to capture crisp, compelling visuals to showcase the renewable nature of the product and its 360-degree swivel feature.