Project Title:

TRANSFORMATIONS FURNITURE
NEW PRODUCT LAUNCH

THE ASK

Transformation Furniture’s marketing team came to Creative Cat for strategy and design support for a newly launched recoverable product, the Pivot Chair. The goal was to create a digital, brochure-like tool for Transformation Furniture’s sales team to land a massive opportunity. 

THE WORK

Working alongside Transformation Furniture’s marketing team, Creative Cat worked to create a high-quality landing page to communicate the product’s features. To achieve this, Creative Cat developed a conversion-driven layout with strategic messaging. From there, Creative Cat coordinated a studio photography and videography session to capture crisp, compelling visuals to showcase the renewable nature of the product and its 360-degree swivel feature. 

The Impact

0

units sold upon launch

#
0

performing launch in company's history

Their Feedback

Product Landing Page

Video presentation

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