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6X ADFED Award Winner:

Awards from 2019 – 2021
Including Best In Show

Client:

Categories:

Project Title:

RECRUITMENT CAMPAIGN

THE ASK

Triton Metal Products approached Creative Cat in 2018 when the company was struggling to take on growth opportunities due to production employee turnover and recruitment challenges. Prior to the reach out the company underwent an extensive brand development. With that, Triton leaders were determined to not only hire the right, on-brand candidates, but to also instill the soul of the brand into the culture to create a happier, more loyal, and more productive workforce to ultimately reduce turnover, and improve production efficiency and quality across the board.

THE WORK

To further deliver on our digital strategy with Triton, Creative Cat conducted strategy for a social media advertising campaign aiming to pair show-stopping visuals with brand-driven messages to resonate with ideal candidates. A streamlined conversion process was built to drive traffic from the social ads to a quick-apply landing page. As of 2022, more than 10 campaigns have been released to continue building a consistent funnel of candidates for Triton; over time, this allowed the company to gain a competitive hiring edge in all economic climates and labor markets. 

The Impact

0
%

Increase in applications

0
%

Reduction in turnover

0
%

increase in web visitors

Their Feedback

Look what the
Cats Dragged In...

BEST IN SHOW
ADFED award 2021:

Self-Promotion Campaign:
Elite Tritons

Gold ADFED award 2021:

Online Advertising:
Elite Tritons

Gold ADFED award 2021:

Self-Promotion Campaign:
Elite Tritons

Gold ADFED award 2021:

Cinematography/Special
Effects: Elite Tritons

Silver ADFED Award 2021:

Online Advertising
Social Media

Silver ADFED Award 2020:

Online Video: Day in the Life
of a Triton Leader video ad

Gold ADFED award 2019:

Social Media: Future Buds Ad

The animated adset

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video ads