TRUSTED SOLUTIONS
GROUP RECRUITMENT

THE ASK

The partnership began in 2018 with design support for Trusted’s recently completed brand development. In 2019, after launching a new image, website, and sales material, Trusted was ready to grow but faced difficulty taking on opportunities because of production staffing challenges and turned to Creative Cat for recruitment campaigning.

THE WORK

Focusing first on the messaging strategy, Creative Cat interviewed production workers to uncover the value of working at Trusted. Consistently, workers spoke about the laid-back culture and family-like leadership. In addition, regular bonuses, career advancement training, and benefits were major re-occurring responses woven into the campaign messaging. Since launching the initial campaign in 2019, Creative Cat has continually worked with Trusted to launch ongoing recruitment initiatives, online and offline, to help the company build employer brand awareness. Together, these initiatives work toward creating a consistent candidate funnel.

The Impact

0

Increase in Monthly applications

0

%

increase in web traffic

Their Feedback

Over the years working with Creative Cat, we’ve learned we can turn to their services to tackle some of our biggest business challenges. Recently, our biggest challenge has been to increase the number of qualified applicants for hiring. They’ve assisted tremendously with this by creating campaigns and building the awareness we need to grow our team and capture the opportunities at hand. With Creative Cat, you can be confident that your marketing dollars will be fully leveraged for the maximum return on investment — share your pain points, your vision, and your budget and they will take it from there.