The acquisition by Dustin Keeslar means an evolution in Creative Cat Co’s services, introducing a more comprehensive lead-generation approach while maintaining its reputation for creative excellence.
Creative Cat Co’s services will now include a CRM, sales scripts, coaching, and automation, aiming for an unmatched marketing and sales support system.
Nicole Hayden, the previous owner, is leaving the company. Dustin Keeslar, the new owner, is leading the transition, and there are plans for new hires, including an intern for development that has already been brought on board.
The financial implications include a future shift to a performance-based pricing model and a focus on a results-driven approach with a guaranteed return on investment (ROI).
Clients can expect enhanced services with the introduction of a CRM, sales support, and automation. The agency aims to maintain transparent communication and provide real-time reports through the CRM.
New hires are planned, and the agency has invested in training solutions, emphasizing a commitment to ongoing development and growth.
While there may be streamlining in vendor relationships, there is no loss in vendors anticipated.
Current projects will continue normally, and discussions with clients are planned to ensure their expectations are met during after the transition. There will be no loss in capabilities from he transition.
There are no legal imlications to speak of. Other than Dustin Keeslar is doing an assets agreement with Nicole Hayden.
Communication channels include PR, social media announcements, and newsletters. Dustin Keeslar will also schedule discussions with clients to address any questions or concerns.
Initially, Creative Cat Co will charge based on projects or a percentage of advertising spend as it always has. Long-term plans involve transitioning to pricing based on leads generated or sales closed, aligning with a results-focused approach and guaranteed ROI.
Metrics such as CTR, conversion rate, CPL, and average close rate will be tracked through marketing and sales funnels. Clients can access real-time reports through the included CRM.
Creative Cat Co will provide initial training, video tutorials, and a direct support line for clients. The CRM serves as both a customer relationship management tool and a real-time marketing dashboard.
Nicole has communicated her departure to current clients, and Dustin Keeslar plans to schedule discussions with all clients through Q1 and Q2 to ensure their expectations are met.
