It’s Always Go Time

Client:

James Medical

Objectives:

Brand Awareness, Positioning

Categories:

Advertising, Integrated, Social, Video

Project Title:

MARKETING PARTNERSHIP
/ CAMPAIGN DEVELOPMENT

THE ASK

James Medical, a locally-owned business that offers home healthcare equipment, has been working with Creative Cat for over seven years. In the beginning, the company was looking for social media marketing. Over time, the partnership has grown into a higher-level marketing support. Jeff Castator, owner, trusts Creative Cat to help make strategic moves, reposition the company, and transform into Jeff’s vision for James Medical. That vision is to offer more of a showroom retail experience and shifting from insurance pay to private pay. To do so, the company focused on its marketing messaging and began on brand awareness campaigns to shift the consumer perceptions of the brand. In 2020, James Medical needed a campaign for itsFort4Fitnessgold sponsorship. The objective was to boost awareness of their sports injury and mobility-related products.

THE WORK

Creative Cat developed a customer-centric campaign messaging strategy to resonate with an audience dedicated to activity, regardless of age or physical limitations. The tagline “It’s always go time” was developed to reflect a determination to keep up with life even as our bodies age. In 2020, the first release of the campaign, James Medical turned its Fort4Fitness sponsorship into an integrated campaign. This included limited-time promotions on social media to drive store traffic and extend its exposure through brand awareness initiatives like magazine ads, pop-up banners, and tee-shirts. In 2021, after seeing great success with the “It’s always go time,” Creative Cat turned the campaign into a meaningful storyline for a broadcast commercial.

Today, Creative Cat continues to work alongside James Medical to help determine the next best strategic moves in their shift to a private pay, retail experience.

The Impact

Broadcast reach

Organic Social reach at launch

Organic Engagements

Avg. Cost per click

Organic ThruPlays / Month

Organic Impressions / month

Their Feedback

Before working with Creative Cat, we struggled to be locally top-of-mind for home care equipment. Overall, we lacked marketing direction and pretty much threw rocks in every direction. With no real strategy, it was frustrating to not know what was working, to not feel an impact, and to generally feel like we were wasting money. After years of working with this team, our situation has taken a 180-degree turn. We’ve got direction, we feel the impact, and we’re seeing the proof of the results. To anyone feeling similarly to our “old ways”, trust this team and go for it, you won’t regret it! They don’t try to change who you are but work with you to create your vision. They truly care about you and the growth of your business. They gave us an identity and helped us create that identity of who we are. They never forced us to do something we weren’t comfortable doing. They are patient with us and very thorough in the work they do for us. They took our vision and made it a reality. We wouldn’t trust anyone else to do our marketing and advertising. Creative Cat is where it’s at if you want your business to grow! Added bonus — what started as a business relationship has turned to a great friendship!