Overcome marketing paralysis and determine:
When your vision is clear but the marketing path is hairy, it feels like opportunities are buzzing by. Imagine the relief in seeing marketing efforts achieve the progress your company has been craving.
Identify the gaps between where you are now and where you’re trying to go. We find that developing a marketing scorecard framework helps you successfully pinpoint low-ranking efforts impacting your success.
With your team, use your customer values and company vision to guide ideation for strategic moves that could transform your low-ranking scores. Identify constraints and define the execution and budgetary requirements.
Start small. Isolate the priority of greatest impact and get specific with an action plan — from X to Y by when? Pro tip: rally your troops as soon as possible to gain company-wide support, involvement, and accountability.
Marketing purr-formance to take your company where you know it can go.
We are committed to working with companies we feel will thrive in our boutique-style, CEO-to-CEO approach, and will enjoy a meaningful partnership along the way.
Simply laser-beam us an email when you’re ready.
Limited time free resource
When the recession alarm sounds, the first thing we do is trim our expenses. What makes the cut are the essentials and the exceptions. If you find your team feeling a bit paralyzed in determining how to remain vital to your customers, take advantage of our six-step fool-proof marketing plan based on consumer behavior during recession-fearing economies.