Music Is Life Changing

Silver ADFED Award Winner:

Self-Promotion Online Video

Client:

Music Encounters

Objectives:

Lead Generation, Positioning

Categories:

Brand, Video, Website

Project Title:

MUSIC ENCOUNTERS BRAND DEVELOPMENT + WEBSITE

THE ASK

Bill Dittlinger, founder of Music Encounters, is the epitome of a visionary leader. Bill originally contacted Creative Cat for marketing consultation to tee the company up for its lofty plans of expansion. At the start of our partnership, Music Encounters’ music lessons studio had one location, 75 weekly lessons, and four part-time instructors. Music Encounters approached Creative Cat to determine the right next marketing steps to generate revenue to invest in full-time instructors and expand capacity with weekly musical lessons.

THE WORK

After completing a series of marketing scorecards, Creative Cat recommended defining Music Encounters’ positioning in the marketplace, re-vamping its digital image, and building a brand-driven website built to convert visitors into students.

The Impact

Increase in weekly students

Increase in workforce

Music Encounters: New Studio Locations & Award-Winning Website

WEBSITE

Music Encounters’ website strategy aimed to communicate compelling brand-driven messaging to resonate with audiences, and provide ample information for visitors to find what they’re looking for easily. Aesthetically, Creative Cat pulled from the brand identity work completed by using the brand’s unique design elements and photography style to create a fun, creative, and inviting experience for visitors.

POSITIONING

Music Encounters’ brand development work unearthed unique heartfelt positioning: Music Through Mentorship. After learning Bill’s purpose to change lives through musical lessons, Creative Cat recommended sharing the story of Music Encounters through a short, compelling multi-use brand video. The video, hosted on the home page of Music Encounters’ website, was also used for social media advertising as part of a brand awareness campaign, yielding impressive results.

cost per ThruPlay

Organic Social engagements

Their Feedback

Our work is so much more than music lessons, it’s about community impact. Before working with Creative Cat, I was worried no one on the outside would be able to communicate the heart of my business — because even I had a difficult time getting it across to people. Well, when I watched the brand video for the first time I was blown away. Our message was there in full, in 60-seconds, and it looked STUNNING. All the work Creative Cat provided us came together cohesively — they just got it. The impact of the work put us on the map. We went from looking like a struggling at home start-up to a full-on professional brick and mortar, and we felt the impact of that immediately in the advertising results!