Creative Cat Co. logo featuring a stylized cat in sunglasses and the slogan "Marketing PURR-formance," representing a marketing agency focused on strategies for small businesses.
Creative Cat Co. logo featuring a cat with glasses and the tagline "Marketing Purr-formance," representing the agency's focus on innovative marketing strategies for small businesses.

Hoosier Hospitality Starts Here

5X ADFED Award Winner:

Brand Collateral best in show,
logo design, sales meterial. Brand guide

Neon laser graphic showcasing vibrant colors and dynamic design, representing Creative Cat's innovative web design portfolio.

Client:

Objectives:

Categories:

Project Title:

NEITA BRAND DEVELOPMENT

THE ASK

Northeast Indiana Talent Attractions, Inc. (NEITA) was established in 2018 when Lynn Reecer, founder, saw the need for higher-end recruitment and concierge services to help major regional companies acquire top-tier, out-of-town candidates. When NEITA turned to Creative Cat in 2019, the company was fully operating in its first year and experiencing immediate success. Seeking to take things to the next level and achieve their expansion goals, the company’s leaders Lynn Reecer and Karen McMahon, sought strategic positioning and supportive marketing material to capture partnership opportunities with Northeast Indiana’s largest, most reputable companies.

THE WORK

Creative Cat completed a comprehensive brand development package for NEITA through a 12-month process. The project started at the foundation: taking NEITA’s leadership team through a series of discovery sessions to unearth the company’s unique value propositions, ultimately revealing strategic positioning and brand communication, and ended with an expansive package of brand-driven marketing materials to equip the team with compelling marketing material for capturing growth opportunities.

The Impact

0
%

NEITA Brand Identity Case Study: Driving Growth with Creative Cat

0
%

increase in workforce

Northeast Indiana Talent Attraction logo featuring a heart within the state outline, emphasizing recruitment and community connection, with tagline "When needs are met, jobs are filled."

Their Feedback

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Karen McMahon, VP of Marketing and Customer Experience at Creative Cat, smiling in a professional setting, highlighting her role in NEITA's brand development and marketing strategy.
KAREN MCMAHONVP OF MARKETING AND CUSTOMER EXPERIENCE
Best in Show award for NEITA branding collateral, including multiple Gold and Silver awards, displayed on a wooden surface, highlighting Creative Cat's achievements in branding and marketing.

Look what the
Cats Dragged In...

BEST IN SHOW ADFED AWARD:

Self-Promotion
NEITA Branding Collateral

Gold ADFED Award:

Self-Promotion
NEITA Branding Collateral

Gold ADFED Award:

Sales Promotion
NEITA Brand Guide

Silver ADFED Award:

Stationary Package
NEITA Brand Collateral

Silver ADFED Award:

Logo + Icon Design
NEITA logo + Branding

Flip through the
78-page brand guide

NEITA Brand Guide

book controls

Northeast Indiana Talent Attraction logo featuring a heart within the state outline, emphasizing recruitment and community connection, with tagline "When needs are met, jobs are filled."
Northeast Indiana Talent Attraction logo featuring a heart within the state outline, emphasizing community and job fulfillment with the tagline "When needs are met, jobs are filled."
Northeast Indiana Talent Attraction logo featuring a heart-shaped outline over the state map, with the tagline "When needs are met, jobs are filled," representing Creative Cat's branding work for NEITA.
Northeast Indiana Talent Attraction branding banner featuring diverse individuals engaged in activities, with the tagline "When needs are met, jobs are filled" and a map outline of Indiana, showcasing Creative Cat's branding work for NEITA.
NEITA brand guide page featuring sections titled "Our Heart" and "What We Do," with a hand holding a tag, a chair on a circular platform, and balloons, emphasizing NEITA's mission to empower and connect candidates with companies in Northeast Indiana.
Smiling healthcare team in scrubs, showcasing collaboration and professionalism in a medical setting.
Smiling woman in denim shirt against a light blue wall, representing Creative Cat's vibrant branding and customer experience focus.
Three NEITA brand identity brochures showcasing marketing strategies, community engagement, and workforce initiatives, designed by Creative Cat, on a customizable surface.
Digital illustration of a colorful bridge with red, green, and blue vertical elements, featuring pedestrians, cyclists, and vehicles, set against a serene riverside landscape with trees.
Folded greeting card featuring a vibrant design with "THANK YOU" in bold pink text, accompanied by various icons and images, symbolizing appreciation and connection, relevant to NEITA branding and customer engagement.
Roll-up banners for NEITA (Northeast Indiana Talent Attraction) featuring messages about hospitality and job fulfillment, designed for brand promotion and engagement.
NEITA brand guide cover featuring Indiana state outline with a heart graphic, text "WHEN NEEDS ARE MET, JOBS ARE FILLED," emphasizing branding and community engagement.
NEITA branding collateral folder mockup featuring a blue interior design and red exterior with text "Northeast Indiana Talent Attraction" and "JOBS ARE FILLED," illustrating Creative Cat's branding work for NEITA.
Thank you card featuring a map of Indiana with a heart symbol, NEITA branding, and social media icons, emphasizing Hoosier hospitality and community connection.
Branding and stationery mockup for NEITA (Northeast Indiana Talent Attraction), featuring business cards, letterhead, and envelopes with a modern design and Indiana map elements.
Woman joyfully holding a child in a sunlit park, featuring NEITA branding and the message "When needs are met, jobs are filled."
Image promoting NEITA branding, featuring a smiling man celebrating success, with text "Less Headhunter, More Matchmaker" and a logo depicting two hands shaking, emphasizing talent attraction in Northeast Indiana.
Creative Cat Co. logo featuring a stylized cat wearing sunglasses, with the text "Creative Cat Co." and "Marketing PURR-formance" in vibrant colors.

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Lead Generation Legacy guide by Creative Cat Co., featuring neon text on a dark brick background, emphasizing strategies to boost business growth without high costs.