Pivot Chair Launch by Creative Cat for Transformations FurnitureRenewable Furniture
Project Title:
TRANSFORMATIONS FURNITURE
NEW PRODUCT LAUNCH
THE ASK
Transformation Furniture’s marketing team came to Creative Cat for strategy and design support for a newly launched recoverable product, the Pivot Chair. The goal was to create a digital, brochure-like tool for Transformation Furniture’s sales team to land a massive opportunity.
THE WORK
Working alongside Transformation Furniture’s marketing team, Creative Cat worked to create a high-quality landing page to communicate the product’s features. To achieve this, Creative Cat developed a conversion-driven layout with strategic messaging. From there, Creative Cat coordinated a studio photography and videography session to capture crisp, compelling visuals to showcase the renewable nature of the product and its 360-degree swivel feature.
The Impact
0
units sold upon launch
#
0
performing launch in company's history
Their Feedback
Transformation Furniture was launching a product that was developed with a specific prospect in mind – and we were up against several competitors to win that prospect’s work. Our biggest challenge was to communicate our brand and product in a way that would cut through the competitive noise and position us (and the product) as the best solution and highest value. Creative Cat stepped in with first-class work that converts and drives results. Honestly, Creative Cat’s help with this helped us raise the bar and steer additional initiatives. Now we have the strategic direction to help differentiate us for all future prospects. We've used Creative Cat’s format as a template for many additional campaigns, landing pages, and market positioning. I have access to many different marketing agencies, creatives, and marketing professionals...The Cats are my go-to resource for strategic campaigns and creative thinking.
