Award-Winning 1970s Pop Culture Branding for The Studio RecordsLet’s Jam Together

Silver ADFED Award Winner:

2022 Online Advertising
B to C Website

Client:

The Studio Records

Objectives:

Brand Awareness, Branding Identity, Lead Generation, Positioning

Categories:

Brand, Social, Website

Project Title:

THE STUDIO
BRAND DEVELOPMENT

THE ASK

The Studio founder, Drew Scholl, reached out to Creative Cat to create a branding package to support the launch of his newly built recording studio located in Warsaw, Indiana. Drew’s vision for the branding image was reminiscent of 1970s pop culture, specifically relating to popular music genres of that time. Additionally, he wanted the brand’s core values to be communicated with heart, creating a more meaningful experience for his customers.

THE WORK

Through a brand discovery session, the unearthed soul of The Studio pointed the brand image toward a modern take reminiscent of 1970s progressive rock, funk, and disco. In addition, the messaging took inspiration from the era’s social movements, which advocated for equality and inclusiveness.

View the style guide

The Studio Records Style Guide

book controls

Their Feedback

Creative Cat is a grassroots company that helped us turn our vision into reality. When I reached out to Creative Cat, my company did not have any brand to speak of, not even a logo. Going into the project, I was concerned with how to turn some of my ideas into a comprehensive plan with continuity. Fortunately, today I can say The Studio not only has a brand that communicates our values and has a personality with a unique style that resonates with people looking to record in a studio. The inquires about booking sessions through our website, also a product of Creative Cat, is certainly a testament to that.

An Award-winning website

Upon completion of the initial branding package, thestudiorecords.com was designed and laid out in a manner to resonate and build trust with musicians, local and beyond. From a design perspective, the site was completed through the expansion of branding elements to give viewers a nostalgic and creatively playful experience. In addition, we used copy driven to live-out The Studio’s idyllic atmosphere of comfort and inspiration; a space of harmony and accessibility to high-quality music production, local or remote.