Triton Metal Products’ Award-Winning Recruitment CampaignJoin An Elite Team

6X ADFED Award Winner:

Awards from 2019 – 2021
Including Best In Show

Client:

Triton Metal Products

Objectives:

Lead Generation, Positioning, Recruitment

Categories:

Advertising, Integrated, Social

Project Title:

RECRUITMENT CAMPAIGN

THE ASK

Triton Metal Products approached Creative Cat in 2018 when the company was struggling to take on growth opportunities due to production employee turnover and recruitment challenges. Prior to the reach out the company underwent an extensive brand development. With that, Triton leaders were determined to not only hire the right, on-brand candidates, but to also instill the soul of the brand into the culture to create a happier, more loyal, and more productive workforce to ultimately reduce turnover, and improve production efficiency and quality across the board.

THE WORK

To further deliver on our digital strategy with Triton, Creative Cat conducted strategy for a social media advertising campaign aiming to pair show-stopping visuals with brand-driven messages to resonate with ideal candidates. A streamlined conversion process was built to drive traffic from the social ads to a quick-apply landing page. As of 2022, more than 10 campaigns have been released to continue building a consistent funnel of candidates for Triton; over time, this allowed the company to gain a competitive hiring edge in all economic climates and labor markets.

The Impact

Increase in applications

Reduction in turnover

increase in web visitors

Their Feedback

When we met Creative Cat we were experiencing a big problem — we had a very high turnover and we weren't able to attract the right people to our team. Our goal was to keep up with our 20% yearly growth, and on top of that the labor market was super tight. After delivering the right messages through social media campaigns, Creative Cat helped us cut our turnover in half. And we attribute that to their hard work and creativeness. After knocking this objective of the park, it showed us how much they can offer, and it’s been a no-brainer to keep Creative Cat on board with us since.