Creative Cat Co. logo featuring a stylized cat in sunglasses and the slogan "Marketing PURR-formance," representing a marketing agency focused on strategies for small businesses.
Creative Cat Co. logo featuring a cat with glasses and the tagline "Marketing Purr-formance," representing the agency's focus on innovative marketing strategies for small businesses.

Good People.
Big Hearts.

Neon laser graphic showcasing vibrant colors and dynamic design, representing Creative Cat's innovative web design portfolio.

Client:

Objectives:

Categories:

Project Title:

TRUSTED SOLUTIONS
GROUP RECRUITMENT

THE ASK

The partnership began in 2018 with design support for Trusted’s recently completed brand development. In 2019, after launching a new image, website, and sales material, Trusted was ready to grow but faced difficulty taking on opportunities because of production staffing challenges and turned to Creative Cat for recruitment campaigning.

THE WORK

Focusing first on the messaging strategy, Creative Cat interviewed production workers to uncover the value of working at Trusted. Consistently, workers spoke about the laid-back culture and family-like leadership. In addition, regular bonuses, career advancement training, and benefits were major re-occurring responses woven into the campaign messaging. Since launching the initial campaign in 2019, Creative Cat has continually worked with Trusted to launch ongoing recruitment initiatives, online and offline, to help the company build employer brand awareness. Together, these initiatives work toward creating a consistent candidate funnel.

The Impact

0

Increase in Monthly applications

0
%

increase in web traffic

Now hiring: cool people, two workers in a manufacturing setting exchanging a fist bump, showcasing teamwork and camaraderie, emphasizing recruitment efforts by Trusted Solutions Group.

Their Feedback

Over the years working with Creative Cat, we’ve learned we can turn to their services to tackle some of our biggest business challenges. Recently, our biggest challenge has been to increase the number of qualified applicants for hiring. They’ve assisted tremendously with this by creating campaigns and building the awareness we need to grow our team and capture the opportunities at hand. With Creative Cat, you can be confident that your marketing dollars will be fully leveraged for the maximum return on investment — share your pain points, your vision, and your budget and they will take it from there.
Man smiling in a gray polo shirt, showcasing Creative Cat's branding and recruitment campaign efforts for Trusted Solutions Group in the manufacturing sector.
Matt GrovesDirector of Business Development
Two workers smiling together in a manufacturing setting, wearing branded uniforms from Trusted Solutions Group, showcasing teamwork and engagement in recruitment campaigns.
Lyle, Manager at Trusted Solutions Group, smiling in blue shirt with company logo, showcasing commitment and brand personality in recruitment campaign context.
Smiling factory worker holding cash and giving a thumbs-up, with quote about bonuses, representing employee satisfaction in manufacturing for Creative Cat's campaign with Trusted Solutions Group.
Smiling manager wearing a "Trusted" cap, showcasing branding with the text "A COMPANY WITH HEART" and "COMMITTED TO YOU," emphasizing Creative Cat's partnership with Trusted Solutions Group in recruitment and marketing campaigns.
Take A Look >
Man in blue work shirt and bandana smiling while holding cash in a manufacturing environment, illustrating recruitment campaign success for Creative Cat and Trusted Solutions Group.
Man with beard wearing a blue shirt and cap featuring the "Trusted" logo, smiling in a warehouse setting, highlighting commitment and branding for Trusted Solutions Group.
Welder working on metal fabrication, sparks flying, showcasing industrial manufacturing process relevant to Creative Cat's branding and recruitment efforts for Trusted Solutions Group.
Marketing flyer showcasing Creative Cat's recruitment campaign for Trusted Solutions Group, featuring engaging design elements and key messaging about workplace culture and benefits.
Billboard featuring two smiling workers promoting Trusted Solutions Group, with the text "WORK SHOULDN'T BE A DRAG" and the website ApplyTrusted.com, emphasizing recruitment and branding efforts by Creative Cat.
Billboard featuring two smiling men promoting Trusted Solutions Group with the text "GOOD PEOPLE. BIG HEARTS." and the website "ApplyTrusted.com," set against a blue sky background.
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Man in work shirt with "Trusted" logo smiling while working at a table, surrounded by papers and tools, illustrating a positive work environment and motivation, quote by Mark Cuban about embracing challenges.
Man with a beard wearing a blue shirt and a black cap featuring the "Trusted" logo, smiling in a warehouse setting, with a quote about his positive experience working at Trusted Solutions Group.
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Creative Cat Co. logo featuring a stylized cat wearing sunglasses, with the text "Creative Cat Co." and "Marketing PURR-formance" in vibrant colors.

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